AMSA Educational Webinar: State of the Consumer, 2020

— Written By Rhea Hebert
en Español

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banner announcing the State of the Consumer - 2020

The American Meat Science Association (AMSA) is hosting a webinar to share insights about consumer reactions to the challenges of 2020.

While the focus is on beef, the AMSA supports all animal meat producers and will share consumer reactions that will be of interest to a variety of producers.

Date: February 24, 2021
Time: 11 a.m.–noon EST

From the AMSA:

The year 2020 has been transformative and its impact on every corner of our society will be felt for years to come. For many, the year started just like any other, with resolutions for the new year and the hope and promise of a new decade. That quickly changed with the onset of the COVID-19 global pandemic. People experienced disruption in all aspects of their lives and their communities: empty store shelves, fear in the stock market, losing jobs, and concern for the economy. As if that was not enough, other major news headlines in 2020 included a string of natural disasters and protests— all within an election year.

This overview provides a snapshot of how domestic consumers have responded to these unprecedented events and tries to determine which behaviors will be temporary and which will be permanent. What was the impact on the food space? How did it impact consumer media habits? What about beef?

Learn more and register online for the State of the Consumer, 2020 webinar.